Music Festivals

Company Description

AMS Events is a non-profit Content and Events organization that executes over 100+ events annually

Objective

Produce an event that will leave an everlasting impact in Vancouver and Western Canada

Strategy

Revamp already existing Music Festival that generated a loss of over $250,000 over mismanagement of budget and expenses

• Created a new and sustainable budget

• Incorporated trending artists that would sell out to a target audience aged between 19 - 27

• Implemented project management tools to manage production, operations and marketing

• Worked with strategic partners such as Redbull, RBCx Music, Labbat & more to elevate the event experience

• Executed a new brand strategy and an extensive marketing plan on social media and use of paid ads

Impact

• Hosted the Largest Music Festival in Western Canada hosted by an Alma Mater Society

• Secured top-tier artists such as Tyga, ASAP Ferg, SAINT JHN, Adventure Club, Slander, lil Mossy, Loud Luxury, What so Not, TroyBoi & more