Pharmacts

Company Description

A pharmaceutical trial enablement organization that provides end-to-end services to researchers and doctors in finding potential leads, qualifying them automatically for trials, recruiting them with ease and efficiency, and managing the entire process in a single application.

Objective

Drive inbound leads for the sales team to prospect and close

Strategy

• Execute a multi-channel marketing campaign leveraging SEO, social, inbound marketing, and email to drive customer acquisition

• Optimize marketing automation and lead the nurturing process through email and social channels