Pharmacts

Drive leads through multichannel marketing and automation for a B2B startup

Company Description


A pharmaceutical trial enablement organization that provides end-to-end services to researchers and doctors in finding potential leads, qualifying them automatically for trials, recruiting them with ease and efficiency, and managing the entire process in a single application.


Objective


Drive inbound leads for the sales team to prospect and close


Strategy

  • Execute a multi-channel marketing campaign leveraging SEO, social, inbound marketing, and email to drive customer acquisition

  • Optimize marketing automation and lead the nurturing process through email and social channels

10

%

Increase in customer acquisition

57

%

Increase in newsletter signups

200

+

Leads generated

Impact by Numbers