Sendinblue

Scale a B2B SaaS startup in a new market through a multichannel brand strategy and positioning

Company Description


Sendinblue is an all-in-one marketing empowering B2B and B2C businesses, e-commerce sellers and agencies to build customer relationships through end-to-end digital marketing campaigns, transactional messaging, and marketing automation. Currently catering to 400,000+ customers in 160 countries.


Objective


Drive Sendinblue’s brand awareness and positioning in North America


Strategy


Build a multi-channel marketing strategy focusing on 6 channels to penetrate the market

  • Social Media: Content | Copywriting | Community growth

  • PR & Communications: Bylines | interviews | Awards | Employer Brand

  • Partnerships: Perks | Integrations

  • Paid Media: Podcasts | Newsletters | Radio | TV | OOH

  • Programs: Webinars | Case Studies | Influencer Marketing | Campaigns

  • Events: Conferences (in-person & virtual)


Impact


  • 37% increase in customers in the first 12 months

  • Conversions increase by 44%


100

%

Year-over-year growth

51

M

Impressions

270

%

Increase in brand search

Impact by Numbers