Telus

B2B tactics to increase demand generation and the impact of thought leader content

Company Description


TELUS is a dynamic, world-leading communications and information technology company with $16 billion in annual revenue and 15.2 million customer connections spanning wireless, data, IP, voice, television, entertainment, video and security, healthcare and agriculture.


TELUS Business is a people-first, purpose-driven team who works together every day to bring our promise to life for Canadian small businesses. From providing small business owners with the latest technology, our group of innovative, inclusive, do-good people have the collective passion and power to go above and beyond for our small business owners, communities and each other.


Objective


Drive demand generation for TELUS Online Security


Strategy


  • Produce thought leader content to place TELUS as a market leader

  • Develop and implement online marketing campaigns by leveraging tactics, key messages and metrics to support the sales team to drive leads

  • Revamp marketing automation and lead nurturing process through email and social channels

10

K+

Clicks on thought leader content

25

%

Engagement rate

13

%

Conversions

Impact by Numbers