Uber Eats

Implementing brand awareness and acquisition strategies to hype product adoption

Company Description:


Uber Eats is our food delivery platform that makes getting great food from your favourite local restaurants as easy as requesting a ride. The UberEats app connects you with a broad range of local restaurants and food, so you can order from the full menus of your local favourites whenever you want.


Objective:


Increase overall UberEats brand awareness and sign-ups


Strategy:


  • Create a social media campaign to increase sign-ups through gift card giveaways

  • Collaborate with Instagram as an early adopter for Instagram stories

  • Lead copywriting, paid ad metrics, creative briefs, campaign lifecycle and analytics

  • Partner with influencers and sponsored events such as music festivals to promote the Uber Eats offering




12

M

Impressions w/ 60% engagement rate

5.6

K+

Orders in 3 weeks

80

%

recurring order after 1-week

Impact by Numbers