Guayaki Yerba Mate

Spread head brand identity and consumption for a new market segment

Company Description


Guayaki Yerba Mate is an organic beverage company specializing in yerba mate products based in Sebastopol, California. In addition to offering loose-leaf yerba mate, Guayakí also sells canned carbonated yerba mate drinks and energy shots. Brewed from the naturally caffeinated and nourishing leaves of the species of holly native to the South American Atlantic rainforest, it contains 24 vitamins and minerals, 15 amino acids, and abundant polyphenols.


Objective


Increase overall Yerba Mate brand through partnerships and execute a social media strategy in Vancouver


Strategy


  • Identify and secure strategic partners in the Greater Vancouver area who would fit the GYM persona

  • Create a social media campaign from ideation to execution which included copywriting, creative briefs and campaign analysis

  • Leverage strategic partners as influencers to drive an awareness campaign

40

%

Engagement Rate

8

M

Impressions

34

%

Increase in quarterly sales

Impact by Numbers