Guayaki Yerba Mate

Company Description

Guayaki Yerba Mate is an organic beverage company specializing in yerba mate products based in Sebastopol, California. In addition to offering loose-leaf yerba mate, Guayakí also sells canned carbonated yerba mate drinks and energy shots. Brewed from the naturally caffeinated and nourishing leaves of the species of holly native to the South American Atlantic rainforest, it contains 24 vitamins and minerals, 15 amino acids, and abundant polyphenols.

Objective

Increase overall Yerba Mate brand through partnerships and execute a social media strategy in Vancouver

Strategy

• Identify and secure strategic partners in the Greater Vancouver area who would fit the GYM persona

• Create a social media campaign from ideation to execution which included copywriting, creative briefs and campaign analysis

• Leverage strategic partners as influencers to drive an awareness campaign