University of British Columbia

Driving actionable engagement and providing a unique experience for the UBC community

Company Description


The University of British Columbia is a global centre for teaching, learning and research. It is consistently ranked among the top 20 public universities in the world. UBC embraces innovation and transforms ideas into action with 60,000+ students enrolled full-time.


Objective


Create positive, significant difference in communities aligned with UBCs vision of inspiring people, ideas and actions for a better world.


Strategy


  • Execute engagement-driven social media campaigns from ideation to execution

  • Organizing one of the biggest trade shows in Vancouver with over 35 brands eager to engage with the UBC community

  • Create a partner activity blueprint to ensure a unique value is being delivered

  • Use activations as an opportunity to conduct research through surveys to gather data to present to the university and stakeholders community sentiment


My primary role included securing partnerships, managing operations, owning social content and analyzing data


Impact


  • Surveyed 8,000+ to create data overview and recommendations

  • Increase in positive sentiment for the community

100

K

Daily foot traffic

350

K

Generated over 3 years

33

%

Increase in sales for university owned outlets

Impact by Numbers