University of British Columbia
Driving actionable engagement and providing a unique experience for the UBC community
The University of British Columbia is a global centre for teaching, learning and research. It is consistently ranked among the top 20 public universities in the world. UBC embraces innovation and transforms ideas into action with 60,000+ students enrolled full-time.
Create positive, significant difference in communities aligned with UBCs vision of inspiring people, ideas and actions for a better world.
Execute engagement-driven social media campaigns from ideation to execution
Organizing one of the biggest trade shows in Vancouver with over 35 brands eager to engage with the UBC community
Create a partner activity blueprint to ensure a unique value is being delivered
Use activations as an opportunity to conduct research through surveys to gather data to present to the university and stakeholders community sentiment
My primary role included securing partnerships, managing operations, owning social content and analyzing data
Surveyed 8,000+ to create data overview and recommendations
Increase in positive sentiment for the community
Daily foot traffic
Generated over 3 years
Increase in sales for university owned outlets